Why Some Homes Sit for Months While Others Sell in a Weekend
Our October session filled up fast, so we're running it again. One hour with two London brokers on what actually gets a home sold for top dollar, on your timeline.
Save My Seat for November 8 →
Why We're Running This Masterclass a Second Time
When we hosted the first session in October, the response from London and area homeowners told us something clear: sellers want straight answers before they list, not after their home has been sitting for two months.
Plenty of people couldn't make the original date, and others asked if we'd do it again for a friend, a parent, or a neighbour getting ready to move. So we are. Same core framework, same live Q&A, and a fresh room of London sellers who want to get it right the first time.
If you're planning to sell in the next 12 months, this is the hour that sets up everything that comes after it.
The difference between a weekend sale and a 90-day grind is rarely the house. It's the plan you put in place before the sign goes up. Ryan Hodge & Sandra Tavares
What You'll Learn in 60 Minutes
We built this session around the five decisions that separate homes that sell quickly and cleanly from the ones that stall.
The Pricing Mistake
Why "start high and come down" is the most expensive strategy in London real estate, and what to do instead.
What to Fix, What to Skip
The pre-listing work buyers notice and pay for, and the projects that won't return a dollar at sale.
The First-Week Launch
How a planned launch gets buyers competing for your home while attention is at its peak.
Protecting Your Net
How to protect what you actually walk away with once offers, conditions and counters start moving.
FSBO vs. Hiring an Agent
The honest math on selling it yourself versus hiring a brokerage, so you decide with real numbers.
This Masterclass Is for You If…
You don't need to be listing next week. Most of the sellers who get the best results start planning months ahead.
- You're thinking about selling in London or area in the next 12 months
- You're considering selling privately to save on commission and want the full picture first
- Your home sat on the market or didn't sell the first time
- You need to sell on a timeline without leaving money on the table
- You missed our October session, or someone told you about it afterward
Most Homes Don't Sit Because of the House
Two similar homes go on the market in the same London neighbourhood. One sells in a weekend. The other sits, takes a price reduction, and often ends up selling for less than it would have if it had been positioned correctly on day one.
The gap usually comes down to a handful of decisions made before launch: where the price lands relative to what today's buyers are actually paying, how the home is prepared and presented, and how the first week on market is engineered.
Miss the first week and the listing starts collecting days on market. Buyers notice. Negotiating leverage shifts. That's the cycle we'll show you how to avoid, using the same framework we use with our own sellers across London, St. Thomas, Strathroy, Komoka, Lambeth, Byron, Ilderton, Dorchester and Thamesford.
Meet Ryan & Sandra
Nearly 20 years in real estate and owner of The Realty Firm Inc. Brokerage, home to about 100 agents. Ryan is a speaker and coach who trains agents on pricing, marketing and negotiation.
Broker of Record at The Realty Firm Inc. Brokerage. Sandra works alongside Ryan with sellers across London and area, guiding clients from pricing strategy through to closing.
Attend Live and Get Our Seller Toolkit
Everyone who attends live receives two tools we use with our own clients:
The London Seller Net Sheet
See what you'd actually walk away with after the sale, before you make a single decision.
The Pre-Listing Prep Checklist
What's worth fixing before you sell, and what to leave alone.
Questions London Sellers Ask Us
Why do some homes in London, Ontario sit on the market for months?
The most common reason is a list price above what current buyers will pay. Overpriced homes miss their strongest window of buyer attention in the first week or two, then accumulate days on market, which weakens the seller's negotiating position.
Should I list high and lower the price later?
Usually not. Starting high often leads to price reductions and a lower final sale price than pricing correctly from day one. We break down exactly why in the masterclass.
What should I fix before selling my home?
Focus on repairs and preparation buyers notice and will pay for. Many renovations don't return their cost at sale, and we'll show you which ones are worth it.
I attended in October. Should I come again?
If you're getting closer to listing, yes. Bring your specific questions for the live Q&A, or send the link to someone you know who's planning a move.
Is the masterclass really free?
Yes. It's a free 60-minute live session on Zoom with no cost and no obligation. Register and your Zoom link is sent to you automatically.
One Hour on a Sunday Night Could Be Worth Thousands When You Sell
Get the pricing, preparation and launch decisions right before you list, and you give your home the best chance to sell quickly, cleanly and for top dollar. Seats are limited so we can answer questions live.
Ryan Hodge & Sandra Tavares
Ryan Hodge and Sandra Tavares | London, Ontario Real Estate Brokers
The Realty Firm Inc. Brokerage
- Phone: 519-601-1160
- Email: ryan@therealtyfirm.ca
- Web: www.ryanandsandra.ca
- 734 Wellington Street, London, Ontario N6A 3S2
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