Why Some London, Ontario Homes Sit for Months While Others Sell in a Weekend
Thinking about selling your home in London, Ontario? Join us for a free 60-minute live training on how to sell for top dollar, on your timeline, with as little stress as possible.
Seats are limited so we can take live questions. Your Zoom link arrives instantly when you register.
Two similar homes go on the market in London. One sells in a weekend, sometimes with multiple offers. The other sits for months, takes a price reduction, and often sells for less than it would have if it had been positioned right from day one.
The difference is rarely luck, the neighbourhood, or the market. It comes down to a handful of decisions made before the sign ever goes up. That's exactly what we're breaking down in this free live masterclass for London and area home sellers.
What You'll Learn in 60 Minutes
- The pricing mistake that costs London sellers the most, and why "start high and come down" usually backfires
- What to fix before you list, and what to skip because buyers won't pay you for it
- How a planned launch gets buyers competing for your home in the first week
- How to protect what you actually walk away with once the offers come in
- The honest math on selling it yourself (FSBO) versus hiring a real estate agent, so you can decide with real numbers
Who This Masterclass Is For
- Homeowners in London, Ontario and area planning to sell in the next 12 months
- Sellers considering selling privately to save on commission who want the full picture first
- Anyone whose home sat on the market or didn't sell the first time
- Sellers who need to move on a timeline without leaving money on the table
Attend Live and Get Our Free Seller Toolkit
The London Seller Net Sheet: see what you'd actually walk away with after a sale.
Our Pre-Listing Prep Checklist: what's worth fixing before you sell, and what isn't.
Register Free →Quick Answers for London, Ontario Home Sellers
Why do some homes in London, Ontario sit on the market for months?
The most common reason is pricing above what current buyers are willing to pay. Overpriced homes miss the window of peak buyer attention in the first week or two on the market, then build up days on market, which weakens the seller's negotiating position.
Should I list my house high and lower the price later?
Usually not. Starting high often leads to price reductions and a lower final sale price than pricing correctly from day one. In the masterclass, we break down why this strategy backfires for London sellers and what to do instead.
What should I fix before selling my home?
Focus on repairs and preparation that buyers notice and will pay for. Many renovations don't return their cost at sale. Our Pre-Listing Prep Checklist shows where your money is worth spending before you list.
Is it cheaper to sell my house myself in Ontario?
Not always. Commission savings need to be weighed against final sale price, buyer exposure, negotiation and legal risk. We walk through the real numbers on selling privately versus hiring an agent so you can make the decision for yourself.
How do I get multiple offers on my home in London?
Multiple offers come from a planned launch: the right list price, strong preparation, professional marketing and a clear offer strategy working together to create competition in the first week.
When and where is the free seller masterclass?
The masterclass runs live on Zoom on Sunday, October 18, 2026 at 7:00 PM ET. It's 60 minutes and completely free. Register at how-to-sell-your-london-home.therealtyfirm.org and your Zoom link is sent automatically.
Meet Your Hosts
Ryan Hodge
BrokerRyan has spent nearly 20 years in real estate and owns The Realty Firm Inc., Brokerage, home to about 100 agents in London, Ontario. He's a speaker and coach who trains agents on pricing, marketing and negotiation.
Sandra Tavares
Broker of RecordSandra is Broker of Record at The Realty Firm Inc., Brokerage, and works alongside Ryan helping London and area homeowners buy and sell with a clear plan from first conversation to closing.
One Hour on a Sunday Evening Could Be Worth Thousands When You Sell
No cost. No obligation. Sunday, October 18 at 7:00 PM ET, live on Zoom.
Save My Seat for October 18 →Ryan Hodge & Sandra Tavares
The Realty Firm Inc., Brokerage
734 Wellington Street, London, Ontario, Canada N6A 3S2
Office: 519-601-1160 · Direct: 519-859-5408
ryan@therealtyfirm.ca · ryanandsandra.ca
Helping homeowners sell in London, St. Thomas, Strathroy, Komoka, Lambeth, Byron, Ilderton, Dorchester, Thamesford and surrounding Southwestern Ontario communities. Looking for London, Ontario homes for sale? Browse current listings at ryanandsandra.ca.
